Privacy Policy
Google Analytics
On the basis of our legitimate interests (i.e. our interest in the analysis, optimisation and efficient operation of our online offering within the meaning of Art. 6 para. 1 lit. f GDPR), we use Google Analytics, a web analysis service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offering is generally transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on activities within this online offering and to provide us with further services related to the use of this online offering and internet usage. Pseudonymous user profiles can be created from the processed data.
We use Google Analytics only with IP anonymisation enabled. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by selecting the appropriate settings in their browser software; users can also prevent the collection of the data generated by the cookie relating to their use of the online offering and the processing of this data by Google by downloading and installing the browser plug‑in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on data use by Google, settings and opt‑out options can be found in Google’s privacy policy (https://policies.google.com/technologies/ads) and in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).
Google reCAPTCHA
We use the function for recognising bots, for example when data is entered in online forms (“reCAPTCHA”), provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt‑out: https://adssettings.google.com/authenticated.
[Created with Datenschutz‑Generator.de by RA Dr Thomas Schwenke]Contacting us
When contacting us (e.g. via contact form, email, telephone or social media), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b GDPR. Users’ details may be stored in a customer relationship management system (“CRM system”) or a comparable system for organising enquiries.
We delete the enquiries if they are no longer necessary. The necessity is reviewed every two years; statutory archiving obligations also apply.[Created with Datenschutz‑Generator.de by RA Dr. Thomas Schwenke]
The personal data of users is deleted or anonymised after 14 months.[Created with Datenschutz‑Generator.de by RA Dr. Thomas Schwenke] Spam protection with Google reCAPTCHA
Google reCAPTCHA has been implemented in forms on our website in order to check whether the data entered in the forms has been provided by human visitors or by machines or automated programs, also known as “bots”. This tool automatically analyses the behaviour of website visitors as soon as they interact with the website, using various types of information such as IP address, length of stay and mouse movements. The data processed includes usage data such as the web page visited, date and time of access and mouse movements, as well as communication data such as IP addresses, browser type and operating system. This processing relates to website visitors and users of online services. The main purpose of this processing is to prevent misuse of our contact form and thereby increase security. The legal basis for this is our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. The data recipients are Google Ireland Ltd, headquartered at Google Building Gordon House, Barrow St, Dublin 4, Ireland (https://policies.google.com/privacy), and our website hosting provider. Your personal data is processed within the EU, while the retention period for the processed data is determined by Google Ireland Limited. For further information, please refer to the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy?hl=de.
Website analysis (Jimdo statistics)
When you visit our website, we collect information about your usage via a web analysis tool provided by our hosting service. This tool collects and combines your IP address and user agent, shortens them and stores this data using a hash function. In this way, a visitor ID is created, which is encrypted with a randomly generated value (SALT) that changes every 24 hours. This method ensures that your IP address cannot be reconstructed from the stored visitor identifier, so that your anonymity is preserved. In addition, we do not combine this information with other data and it is stored only on the hosting provider’s server.
We also process web analysis data, HTTP data and web analysis profile data. The web analysis tool we use creates and stores a web analysis profile that contains details of your use of the website, such as page views, frequency of visits, length of stay on each page and the user agent of your device. This includes usage data (such as pages visited and access times) and communication data (such as browser type, operating system and IP addresses).
We process this data in order to analyse user behaviour in aggregated form and to improve the presentation and content of our website. The legal basis for this processing is our legitimate interest (Art. 6 para. 1 lit. f GDPR), in particular in carrying out web measurements to improve our products and our website. The data collected is shared with our website hosting provider and processed within the EU.